The sale opened at 09:00 BST on 29 May and runs until 31 May or until allocated inventory sells out. Fares include one checked bag and are fully changeable for a $75 fee.
Routes covered include JFK-LHR, BOS-LHR, ORD-LHR and the new EWR-LHR service launching in October. Premium economy seats start at $899 roundtrip on the same routes.
Revenue management data showed a 12 percent drop in forward bookings compared with 2025, prompting the aggressive pricing. The airline expects to sell 85,000 seats during the promotion.
Travel agents report strong early uptake from leisure travellers who previously deferred trips due to high fares. Corporate bookings remain soft on these dates.
Taxes and carrier surcharges add approximately $120 to the advertised price. Refunds are permitted within 24 hours of booking without penalty.
Competitors Delta and United matched the fare on overlapping routes within hours, extending the sale period through the weekend.